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  • 1900 JUBILEE SNEAKER – A TRIBUTE TO OUR HERITAGE

    It is now 120 years since we produced our first sneaker and this is something we want to celebrate! As a tribute to our sneaker heritage we are now introducing the 1900 Jubilee sneaker – an exclusive reinvention of our very first sneaker, maintaining all the classic original design lines but produced in a modern way within our Eco Essentials Initiative.

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  • THE SECOND OLDEST SNEAKER MANUFACTURER IN THE WORLD

    Athletic shoes were used already during the 19th century but normally had a leather sole, sometimes spiked for better running grip. An important step in history was therefore when rubber companies invented the rubber sole construction, as this is when the foundation for the sneaker as we know it today was laid. The name “sneakers” originates from the fact that the rubber soles were so quiet on the ground, compared to the standard hard leather sole dress shoes, that someone wearing sneakers could “sneak up” on someone without being noticed.

  • The first company to introduce rubber-soled shoes was United States Rubber Company under the brand of Keds, but another rubber factory in Sweden was not far behind. The 1st of May 1900, we produced our first rubber sole sneaker, making Tretorn the second oldest sneaker manufacturer in the world!

1900 JUBILEE SNEAKER

The 1900 Jubilee Sneaker is made in Italy, using carefully selected materials. The upper is made of high-quality suede and 100% organic cotton canvas. The outsole is made from 80% natural rubber, which is about as much natural rubber one can use. The sneaker also has luxurious details such as an insole made from natural cork and a special woven tongue label. Need we say more?

SHOP THE SNEAKERS

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Details

✓ Online Exclusive & Limited Edition
✓ Made in Italy
✓ Upper in high quality suede and 100% organic cotton canvas
✓ Cupsole in 80% natural rubber
✓ Insole made from the natural material cork
✓ Special woven tongue label
✓ Comes with a special edition jubilee shoe box
✓ Jubilee dust bag in 100% recycled cotton included 

SHOP THE SNEAKERS

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